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商品編號： 9-408-097 出版日期： 2007/12/12 作者姓名： Groysberg, Boris;Nohria, Nitin;Kaftan, Colleen;Marietta, Geoff 商品類別： Other 商品規格： 38p 再版日期： 2011/07/07 地域： 產業： 個案年度： 2005 -
商品敘述：
Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The case also discusses the strategies used by Rogers to communicate the strategy, which included innovative image maps.
涵蓋領域：
Communication strategy;Bankruptcy;Performance measurement;Leadership;Vision
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